eBay's European quality engineering team has broad experience implementing end-to-end test automation in different software development environments (agile, waterfall, co located , outsourced, distributed). This presentation illustrates the key lessons learned from a technical and business perspective:

1. Write the right tests
2. A tool is not a strategy
3. Automation is software development itself
4. Speak the same language as the developers
5. Everyone knows what's automated
6. Instant Feedback is essential
7. Flip the testing triangle
8. Invest into the test Infrastructure
9. Maintainability is king
10. Manual Testing is still very important